A Happily Ever After for Chat bots & Messaging Apps?

On the aftermath of their debut on electronic communication apps, chatbots are at the geographic point of associate degree current spoken communication concerning personalisation. Why did this collaboration happen? and the way so much can this go? it is time to require a deep dive.

In the '60s, known media analyst writer argued that the 'Medium is that the message'. He was sure that it had a task in shaping associate degreed dominant "the scale and style of human association and action" up to an extent. in keeping with this theory, the medium embeds itself onto something it transmits, and it directly influences the means the particular message is perceived. It tries to be associate degree extension of our senses, increasing our ability to understand and act with the planet.

Today, concerning 0.5 a century later, the medium becomes an appropriate style of human interaction - say greeting to your electronic communication apps. As of last year, there have been one billion users (14% of the world's population) on WhatsApp. And combined with the users on traveler, there area unit sixty billion messages - text, video, recordings that area unit sent and received daily. wherever else would businesses realize a more robust level of engagement?

In a recent survey conducted by Facebook, participants World Health Organization might chat with retailers on these electronic communication platforms, be it on transactions, inquiries, or post-sales services, felt additional positive concerning the business. Commerce became a private affair. writer was right, and remains right - The impact of electronic communication will lie on the medium.

It's been virtually twenty years, and why haven't businesses been for the most part palmy harnessing these platforms yet? as a result of till chatbots came on in 2016, businesses selling themselves via electronic communication apps were oblivious to 1 philosophy/brand of personalization - 'If not human, be humane.'

Ever since they entered the market, chatbots on electronic communication platforms are hit. they're having a positive impact on businesses, as additional industries area unit jumping aboard the 'personalisation' bandwagon. Now, what's subsequent step? What will the long run see for this eclectic union? Here area unit three prospects -

With chatbots, electronic communication apps can become the new browsers. they're on the point of do for businesses what websites were doing for them a few decade back. Forrester analysis expects investments in AI and Machine Learning to triple in 2017, to higher harness user behavior, to reinforce the informal interface led to by bots.

Messaging apps can become additional relevant to IoT installations. For e.g. additional customers can begin to receive coupons, notifications on sales etc. via messages once they happen to simply go the shop. Or or else, workers during a mill will keep higher connected with their machinery, and create higher use of the information collected.

The 'App culture' is sinking, as users are becoming additional tight-fisted concerning device memory and information usage. however {messaging|electronic electronic communication|electronic communication} apps/platforms area unit still titled 'essential' as a result of messaging is currently some way of life. Since chatbot platforms will directly deploy bots onto these apps, the requirement for a proprietary app is canceled. and therefore the scope of services that companies provide on these apps will keep increasing.